Nando's Opening Restaurant in Hong Kong - Business Plan Essay

Nando's Opening Restaurant in Hong Kong - Business Plan - Essay Example In certain countries, Nando's has other savor selections like Mediterranean or mango and lime. This paper looks at the 9-steps business model for Nando’s Opening a restaurant in Hong Kong, China. Destination Introduction – Hong Kong Contemporary Hong Kong has a primarily service-centered economy (Hong Kong Census, 2007),  plus restaurant industries serve as a chief economic provider. With the third-thickest population per square meters in the whole world plus harboring a populace of around 7 million (Hong Kong Statistics, 2007),  Hong Kong is host to a restaurant business with powerful competition. Because of its small geographical proportions, Hong Kong comprises a great number of restaurants per unit area. The target clientele of the Nando’s is people from all walks of life. ... Business receipts in record chief service industries increased in worth in the second quarter for year 2008 over the same passe last year. Restaurant business receipts propagated 15.3%, while those for blanket retail, plus import and export line of work, up surged 14.3% and14.1% (www.news.gov.hk). Franchising in Hong Kong Hong Kong is a perfect destination for Nandos’. Private surveys and social networking web sites reveal that a huge number of people in Hong Kong are want Nando’s to start in Hong Kong as the ‘Peri Peri’ taste of chicken is traditional of Nando’s. The notion of franchising has been rising in Hong Kong for the preceding decade. More than 80% of the franchise maneuvers in Hong Kong have foreign basis. Home-grown franchises have also established, particularly in catering (Li, 2010). Location Target location to open the Nando’s restaurant in Hong Kong is at Wellington Street right besides Stanley Street, Queens Road. Nando’ s first branch will be right beside the ‘Kee Club’ (Please click the link in the references section to view the location). The purpose for choosing this spot is that offers a perfect location to start a chicken restaurant business. It has empty apartments for new entrants as well as full-functioning restaurants. Another attraction for choosing this location is ‘Yung Kee’ restaurant, which has the specialty in cooking goose and ducks. Our project, Nando’s is a master in chicken and its products. ‘Yung Kee Restaurant’ will serve as a supplement for our business – they will be serving ducks and goose and here in our restaurant, we will be serving chicken and its related products and sauces (Google Maps, 2011). Other restaurants on the opposite side of the road include Tsui Wah