LensCrafters Case Study Essay Example | Topics and Well Written Essays - 1500 words

LensCrafters Case Study - Essay Example These factors, together with the chain’s value chain and potential challenges are the principal focus of this paper. LensCrafters’ operations strategy and sustainability based competitive advantage LensCrafters was the first optical vendor to promise its customers quality eyeglasses within a short duration of one hour. The chain is able to attain this challenging feat by introducing autonomous onsite optometrists, fully equipped optical laboratories, as well as, a broad range of glasses’ frames at every outlet. LensCrafters’ operations strategy is guided by its mission, which explicitly states that the chain focuses on being the world’s best optical outlet. This happens through creating a loyal customer base, by promoting formation of a dynamic team of leaders and associates, who craft high quality eyewear in just one hour, and deliver superior services that meet customer’s personal needs and preferences (Collier & Vans, 2011). It is clear th at LensCrafters is a distinctive optical chain in marketplace, since it offers full laboratory analysis onsite and is also able to provide the customers with quality eyeglasses or contacts within one hour or even less. This service is coupled with a ninety day guarantee, which allows customers to return their spectacles unconditionally or exchange them, if they do not meet specifications. Additionally, the optical retailer offers an extended protection scheme and optometrists to give customers’ a comprehensive eyes’ examination, while offering them the chance to pay later. This allows them to broaden the customer base, since everyone can afford services provided (Collier & Vans, 2011). In terms of sustainability, the company has a broad range of strategies that give it competitive advantage over rivals in the optometric industry. For instance, LensCrafters has focused extensively on its philanthropic efforts in the diverse societies in which its service outlets are loc ated. An excellent example is the optical retailer’s partnership with Lions Club’s branches to facilitate recycling of used spectacles, in order to help those individuals that do not have enough money to purchase new eyeglasses. This distinctive service is provided not only in the chain’s American domicile, but also in developing countries like South America’s Puerto Rico. This philanthropic act enables the optical dealer to provide its immense expertise to needy individuals. The strategy has brought the company a lot of goodwill among customers, since they know that associating with LensCrafters allows them to reach out to the underprivileged in society. Humanitarian efforts, therefore, gives LensCrafters competitive advantage over other global optical companies. For specificity, the company has programs like â€Å"Give the sight gift†, in which the company offers vouchers to needy customers, for them to acquire free eyeglasses. There is also the â€Å"See more† program, whereby official company vans travel to public schools locally and internationally giving free eye care to kids (Collier & Vans, 2011). Another important aspect is that, LensCrafters’ staff work for longer office hours. This allows them to cater for many customers, in an economic environment characterized by extremely busy work schedules and little free time. The firm also upholds environment protection efforts, an action evident from its eyewear recycling program. All these efforts clearly depict LensCrafters’