How Walmart as a brand uses social media, newsletters, and online Term Paper - 2

How Walmart as a brand uses social media, newsletters, and online selling propositions in persuading their customers - Term Paper Example This research will begin with the statement that in contemporary business within the globalized world, effective marketing is inevitable. Most successful companies employ proper use of internet marketing to explore and maintain market share within the globalized world. For instance, large companies use Internet marketing in advertising their products and services to the entire world market. Internet marketing is a fundamental form of promoting and selling products to consumers. Firms using the internet as a marketing tool can collect information from consumers that help in improving their product and services. Moreover, the cost of production is lowered and managing competition becomes easy. It is crucial for a brand to possess a unique social media strategy in persuading consumers. Using the main networks, the brands can focus on the interests of the customers and make decisions on improving quality of products and services. Wal-Mart brand uses Facebook as a social media platform fo r marketing. Consequently, the company has developed the various timeline and web pages for customers to join. Facebook pages allow the company to interact directly with customers hence attracting many customers. Moreover, Facebook pages allow Walmart to launch new products to customers and provide guidelines on how to use the products. Furthermore, Walmart provides pictures of the products which help in winning customers’ loyalty and building brand image. Positive comments and many likes in the updates posted by Walmart further advertise the products to many other web users. In addition, Walmart uses many  Twitter handles to post products, discussing emerging issues on the products and answering customers’ requests.