Case study stage q Example | Topics and Well Written Essays - 750 words

Stage q - Case Study Example In addition, the essay also relays policies aimed at to bringing the centre into a 21st century complex hence have a high competitive advantage in the market. Porter’s Five Forces Model Buyer’s Power This is the customer’s ability to purchase the UR UMUC Healthy fitness center’s products at reasonable prices compared to other corporations (Baltzan, 2013). In UR UMUC Healthy Fitness Center, increase of the buyer’s power will significantly boost business’s performance. Therefore, the business will yield to the setting reasonable prices intended to attract large client pool. Supplier power This is the power by suppliers to supply the centre with required quality equipment at a much higher price (Baltzan, 2013). The supplier power brings a neutral impact to the business. The above force is also not vital and ought not to appear among the institution’s strategies. Threat of substitute products or services This brings out how the customers c an switch to the competitors’ services and products at the expense of UR UMUC Healthy Fitness Center merchandise (Baltzan, 2013). This force negatively affects the fitness centre because it reflects to high loss rate in the centre. It is also fundamental to include strategies and policies that attract competitors’ customers to opt for our products and services. ... Yes, it is vital to consider the factor while devising strategies of avoiding competition against UR UMUC Healthy Fitness Center as well as come up with ways of competing with new entrants. Rivalry among existing competitors The intensity of rivalry between competitors is a major determinant of the UR UMUC Healthy Fitness Center’s success (Baltzan, 2013). This factor neutrally affects the centre as UR UMUC Healthy Fitness Center can be the most preferred destination by numerous customers. The force ought to be included in the strategy making process to ensure the centre does not incur major losses due to competition. If the company’s competitors provide quality services and attractive products, the centre is most likely to have higher losses. Porter’s three Generic Strategies are vital in a business to ensure they have attained high competitive advantage (Baltzan, 2013). In order for UR UMUC Healthy Fitness Center to improve and achieve a 21st century standard, I opt to employ the differentiation Strategy. This entails the business should strive to become unique in the market than its competitors (Baltzan, 2013). The strategy also encompasses emphasis on branding, advertising, design, service, quality, and new product development (Baltzan, 2013). For instance, UR UMUC Healthy Fitness Center can be exceptional in providing the best customer service in the industry via studying its client’s behavior. In addition, we can be unique by providing Wi-Fi services in the centre to achieve technological advancement level, hence ensuring the clients feeling the institution not only avails the required necessities, but aids them to be in touch with whom they love or need. The most important business area which UR UMUC Healthy Fitness Center ought to improve is the